Engagements

Clear, structured engagements for founders and product teams who need sharper decisions, faster momentum and behaviour-led product outcomes.

My Core Services

I help sports tech, betting and coaching teams gain clarity, shape behaviour and move faster with sharper decisions.

Choose the engagement that fits your stage and what your product needs next.

Diagnostic Review

Duration: 5 days

A fast, high-signal review of your product. I identify the friction, the gaps and the decisions holding you back.

You get clarity, priorities and the immediate actions that will make the greatest impact.

Best when: Something feels off, momentum has stalled or conversion/retention is lower than expected.

You get:

  • Behaviour and friction insights

  • Evaluation of core journeys
  • Priority actions
  • Clear next steps

Concept Sprint

Duration: 2 to 3 weeks

I turn your idea into a clear concept, the essential flows and a clickable prototype.

You leave with a compelling narrative and direction your team or investors can align around.

Best when: You have an early idea, you’re pre-product, or you’re preparing for fundraising.

You get:

  • Core concept and narrative

  • Essential journeys and flows

  • Clickable prototype

  • Vision teams can rally behind

Product Blueprint

Duration: 4 to 6 weeks

I define the experience, user journeys, success metrics and the decisions needed to build with confidence.

Ambiguity is removed and alignment is created before engineering begins.

Best when: You’ve raised funding and need to get the product strategy right before building.

You get:

  • Behaviour-led product direction

  • MVP definition
  • Core loops and principles
  • Roadmap and phased plan

Design Delivery

Duration: 6 to 12 weeks

I turn the strategy into a fully designed, engineering-ready product.

This includes full UX architecture, high-fidelity UI, component library, design system and a prototype ready for handover.

Perfect for: New products, major redesigns or founders who need full design delivery before engineering.

You get:

  • UX foundation and information architecture

  • UI and interaction patterns

  • High-fidelity prototype

  • Engineering handover package

Fractional Product Strategy

Duration: Ongoing weekly partnership

Senior product direction without agency overheads. I support your team with clarity, decisions and momentum each week.

This gives you a strategic partner who shapes priorities, improves UX and keeps the product moving forward with confidence.

Best when: You need ongoing direction, faster decisions or senior product thinking embedded in your team.

You get:

  • Weekly product leadership

  • Prioritisation and decision support

  • UX, UI and behaviour-led improvements

  • Roadmapping and product strategy

Why Teams Work With Me

Here’s what you get when you work directly with me.

Clarity Over Chaos

I help teams cut through noise and focus on what truly moves the product forward. Complex decisions become simpler, sharper and easier to execute.

Behaviour-Driven Product Thinking

I use practical behavioural frameworks to shape action, increase engagement and build habits that last. Every decision is grounded in real usage, not assumptions.

Decision-Making Strength

I work with founders and product teams to create direction, remove uncertainty and avoid unnecessary complexity. The product becomes easier to lead and easier to build.

Retention and Engagement First

High-performing sports products depend on consistent return behaviour. Every choice is made with retention, motivation and long-term engagement at the core.

Trusted By Teams Across Sports, Betting and Media

With over 15 years experience in the industry, I’ve collaborated with a lot of great clients. From global media giants to small scale start-ups

Fanatics logo featuring a bold red “F” emblem and navy wordmark — representing SGX Studio’s work with Fanatics on sportsbook and ecommerce design, uniting sports retail and betting into a seamless fan experience.
UFC logo in bold red uppercase typography — representing SGX Studio’s collaboration on data-driven analysis tools, athlete profiling systems, and real-time combat analytics for the Ultimate Fighting Championship.
Sky Sports logo featuring a blue and red gradient split background with white lowercase text — representing SGX Studio’s design work on live sports interfaces, broadcast integration, and interactive fan engagement tools for Sky Sports.
SportsGrid logo in bold red, italicized uppercase lettering with a double chevron arrow motif — representing SGX Studio’s collaboration with SportsGrid on live sports media and betting content experiences.
Oddschecker logo in a clean, dark blue lowercase typeface — representing SGX Studio’s collaboration with Oddschecker to enhance UX across data-driven betting tools and comparison interfaces for sportsbook users.
SportsDataIO logo featuring the word “sportsdata” in black and blue lowercase text with a circular “io” icon — representing the sports analytics and data integration partner for SGX Studio projects.

Joe Mirtaheri

Senior Vice President
Fanatics, Inc.

“I’ve had the pleasure of working with Mike on numerous projects recently and his contributions have been invaluable. What sets Mike apart is his incredible flexibility in approaching any brief or project. He doesn’t just take a one-size-fits-all approach; rather, he tailors his methods to meet the unique needs of each task at hand.

Mike’s expertise in the Design space is evident. He pulls from various facets of his experience and stays current with wider industry trends to deliver solutions that are not only innovative but also practical.

Perhaps what I appreciated most was Mike’s willingness to push back and evolve ideas. He’s not just an ‘order taker.’ If he sees a better way to achieve an objective or improve a concept, he speaks up and collaborates to make it happen. This characteristic not only elevated the quality of our projects but also made the entire process a true partnership.

If you’re in need of a designer who brings a depth of knowledge, adaptability, and a collaborative spirit, I highly recommend Mike.”

Frequently Asked Questions about My Engagements

Clear answers to the questions teams ask before we start working together.

No. Most teams come to me with a problem, not a package. I will recommend the right starting point based on your product, stage and goals.

I work directly with founders, product managers, designers and technical leads. My role is to create direction, reduce noise and help your team move faster with clearer decision-making.

Yes. Many of my projects begin before an MVP exists. The Diagnostic Sprint and Product Blueprint are designed specifically for early teams that need clarity and structure.

Yes. I work with teams who ship weekly or daily. My focus is helping you prioritise, simplify decisions and improve the product without slowing you down.

Yes. I help teams use AI for coaching, analysis, prediction, onboarding, automation and decision support. This includes UX patterns, technical direction and product integration.

Access to your product, context on your goals and clarity on the challenges you are facing. I do not require heavy documentation or long onboarding.

Yes. All engagements combine product strategy, behaviour thinking and UX/UI design. The balance depends on the engagement and what your product needs.

Yes. Many teams begin with a sprint and continue with ongoing product strategy. We can discuss what makes sense once you have clarity and momentum.

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