Product Strategy and UX Design for Coaching & Training Platforms

I partner with product teams to design clear and reliable coaching tools that simplify routines, support confident decisions and improve day-to-day training.

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Coaching & Training Product Expertise

I design coaching and training products that help teams turn routines, data and feedback into simple, effective user experiences.

Training Plans and Athlete Development

Structured plans, clear weekly rhythms, progression models and routines that help athletes stay consistent and make development easy to follow.

Coaching Tools and Insights

Dashboards and tools that surface the right information at the right moment, helping coaches make confident decisions without sorting through noise.

AI and Video Support Systems

AI suggestions, contextual insights and video review tools that simplify feedback, highlight key moments and support clear communication between coaches and athletes.

Mobile Training and Real-World Use

Mobile-first training experiences designed for real environments. Simple cues, quick access flows and repeatable behaviours that work during actual sessions.

Why Teams Work With Me

Here’s what you get when you work directly with me.

Clarity Over Chaos

I translate detailed training knowledge into simple, structured digital flows that coaches and athletes can follow without friction.

Behaviour-Driven Product Thinking

Training sticks when routines are easy to understand and repeat. Every design choice supports habit formation and long-term consistency.

Decision-Making Strength

Dashboards and feedback tools are shaped to help coaches make clear, confident decisions rather than sort through unnecessary data.

Retention and Engagement First

Coaching products succeed when athletes stay engaged. I design experiences that support progress, reduce confusion and keep users returning.

A Proven Track Record with Industry Leaders

My work spans early-stage teams and established sports organisations, with a consistent focus on clarity, strong decision-making and long-term user value.

Fanatics logo featuring a bold red “F” emblem and navy wordmark — representing SGX Studio’s work with Fanatics on sportsbook and ecommerce design, uniting sports retail and betting into a seamless fan experience.
UFC logo in bold red uppercase typography — representing SGX Studio’s collaboration on data-driven analysis tools, athlete profiling systems, and real-time combat analytics for the Ultimate Fighting Championship.
Sky Sports logo featuring a blue and red gradient split background with white lowercase text — representing SGX Studio’s design work on live sports interfaces, broadcast integration, and interactive fan engagement tools for Sky Sports.
SportsGrid logo in bold red, italicized uppercase lettering with a double chevron arrow motif — representing SGX Studio’s collaboration with SportsGrid on live sports media and betting content experiences.
Oddschecker logo in a clean, dark blue lowercase typeface — representing SGX Studio’s collaboration with Oddschecker to enhance UX across data-driven betting tools and comparison interfaces for sportsbook users.
SportsDataIO logo featuring the word “sportsdata” in black and blue lowercase text with a circular “io” icon — representing the sports analytics and data integration partner for SGX Studio projects.

Joe Mirtaheri

Senior Vice President
Fanatics, Inc.

“I’ve had the pleasure of working with Mike on numerous projects recently and his contributions have been invaluable. What sets Mike apart is his incredible flexibility in approaching any brief or project. He doesn’t just take a one-size-fits-all approach; rather, he tailors his methods to meet the unique needs of each task at hand.

Mike’s expertise in the Design space is evident. He pulls from various facets of his experience and stays current with wider industry trends to deliver solutions that are not only innovative but also practical.

Perhaps what I appreciated most was Mike’s willingness to push back and evolve ideas. He’s not just an ‘order taker.’ If he sees a better way to achieve an objective or improve a concept, he speaks up and collaborates to make it happen. This characteristic not only elevated the quality of our projects but also made the entire process a true partnership.

If you’re in need of a designer who brings a depth of knowledge, adaptability, and a collaborative spirit, I highly recommend Mike.”

Coaching and Training Frequently Asked Questions

Here are a few common questions I get from new partners about the process and value of product design.

Clear routines, simple navigation and repeat value. Athletes return when the product feels easy to use and progress feels meaningful.

I structure plans around rhythm and predictability. Simple weekly patterns, clear cues and consistent layouts reduce cognitive load and support adherence.

I avoid overwhelming dashboards. Key insights are grouped, prioritised and surfaced at the right moments so coaches can make confident decisions.

By designing flexible pathways. Beginners get clarity and structure. Advanced athletes get depth and control without unnecessary friction.

As a supportive layer, not a replacement. AI should provide context, suggestions and automation while keeping coaches fully in control.

Got a coaching platform or training tool that needs clarity?

Let’s design a product coaches trust and athletes return to.

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