THE CHALLENGE

How might we create a combat analysis platform that predicts fight outcomes based on real time AI?

Post-fight analysis dashboard comparing Adesanya vs Silva, featuring motion tracking, data visualizations, and multi-angle camera feeds — demonstrating SGX Studio’s expertise in AI-powered sports analytics and real-time visualization design.

THE PROJECT

Working in collaboration with MVP (Dubai) and G42 (China) we created a platform which took real time data from 8 cameras around the UFC octagon and translated them into outcome predictors.

Not only did the platform do this for live events, users could also experience post-fight insights as well as predicting the outcomes for up coming fights and bouts from the past.

The platform also had a large amount of data on each fighter and UFC divisions.

Fighter selection interface for UFC’s Combat Analysis Platform, featuring red and blue corner configurations — showcasing SGX Studio’s UX design for data-driven match simulations and predictive fighter comparison tools.
Fighter profiling interface comparing Israel Adesanya and Paulo Costa, highlighting SGX Studio’s design for predictive modeling, AI-driven insights, and user experience within professional sports analytics platforms.
Predictive fight analytics dashboard comparing Israel Adesanya and Paulo Costa, showing win probabilities and outcome forecasts — designed by SGX Studio to visualize AI-driven combat predictions and real-time data insights.
Fighter profile dashboard for Israel Adesanya displaying career stats, win breakdown, and detailed metrics — highlighting SGX Studio’s work in creating intuitive athlete analytics and data visualization interfaces.
UFC analytics dashboard displaying fighter rankings, popularity, and yearly match statistics — visualizing SGX Studio’s work on data visualization and real-time performance insights for elite combat sports platforms.
Fight history dashboard comparing Israel Adesanya and Yoel Romero, showing KO result, round timeline, and detailed strike breakdown — demonstrating SGX Studio’s data visualization for real-time and post-fight analytics.

Sports Product Strategy & UX Design Case Studies

Clear, outcome-focused case studies showing how I’ve helped sports brands simplify complexity, sharpen their product direction and design experiences that keep users returning.

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