Product Strategy and UX Design for Betting Data & Insights Products

I design clear, reliable and decision-ready data experiences that help bettors and operators understand what matters, move faster and trust the information they see.

Book A Product Direction Call

Types of Sports Betting Data & AI Products

Explore a variety of betting data & insight experiences, expertly designed to elevate user engagement and foster lasting connections with your audience.

Real-Time Betting Analytics

Create live dashboards that surface the right data at the right moment. Users get fast, decision-ready information without digging through complex views.

Predictive Analytics Tools

Build models and interfaces that help bettors anticipate trends, understand probabilities and make smarter strategic decisions in real time.

Customised Betting Insights

Deliver personalised insight feeds tailored to each user’s behaviour, interests and betting history. Improving relevance and long-term engagement.

Interactive Betting
Data

Let users explore data through intuitive filters, visualisations and drill-downs. Interactive tools deepen understanding and increase session time.

Market Research
& Surveys

Design clean, engaging survey interfaces and participation flows that capture fan opinions, improve data quality and support product strategy.

Machine Learning
& AI

Integrate machine learning models to enhance predictions, automate insight delivery and turn raw data into simplified, user-friendly outcomes.

Why Teams Work With Me

Here’s what you get when you work directly with me.

Clarity Over Chaos

I help teams cut through noise and focus on what truly moves the product forward. Complex decisions become simpler, sharper and easier to execute.

Behaviour-Driven Product Thinking

I use practical behavioural frameworks to shape action, increase engagement and build habits that last. Every decision is grounded in real usage, not assumptions.

Decision-Making Strength

I work with founders and product teams to create direction, remove uncertainty and avoid unnecessary complexity. The product becomes easier to lead and easier to build.

Retention and Engagement First

High-performing sports products depend on consistent return behaviour. Every choice is made with retention, motivation and long-term engagement at the core.

A Proven Track Record with Industry Leaders

With over 15 years experience in the industry, I’ve collaborated with a lot of great clients. From global media giants to small scale start-ups

Fanatics logo featuring a bold red “F” emblem and navy wordmark — representing SGX Studio’s work with Fanatics on sportsbook and ecommerce design, uniting sports retail and betting into a seamless fan experience.
UFC logo in bold red uppercase typography — representing SGX Studio’s collaboration on data-driven analysis tools, athlete profiling systems, and real-time combat analytics for the Ultimate Fighting Championship.
Sky Sports logo featuring a blue and red gradient split background with white lowercase text — representing SGX Studio’s design work on live sports interfaces, broadcast integration, and interactive fan engagement tools for Sky Sports.
SportsGrid logo in bold red, italicized uppercase lettering with a double chevron arrow motif — representing SGX Studio’s collaboration with SportsGrid on live sports media and betting content experiences.
Oddschecker logo in a clean, dark blue lowercase typeface — representing SGX Studio’s collaboration with Oddschecker to enhance UX across data-driven betting tools and comparison interfaces for sportsbook users.
SportsDataIO logo featuring the word “sportsdata” in black and blue lowercase text with a circular “io” icon — representing the sports analytics and data integration partner for SGX Studio projects.

Joe Mirtaheri

Senior Vice President
Fanatics, Inc.

“I’ve had the pleasure of working with Mike on numerous projects recently and his contributions have been invaluable. What sets Mike apart is his incredible flexibility in approaching any brief or project. He doesn’t just take a one-size-fits-all approach; rather, he tailors his methods to meet the unique needs of each task at hand.

Mike’s expertise in the Design space is evident. He pulls from various facets of his experience and stays current with wider industry trends to deliver solutions that are not only innovative but also practical.

Perhaps what I appreciated most was Mike’s willingness to push back and evolve ideas. He’s not just an ‘order taker.’ If he sees a better way to achieve an objective or improve a concept, he speaks up and collaborates to make it happen. This characteristic not only elevated the quality of our projects but also made the entire process a true partnership.

If you’re in need of a designer who brings a depth of knowledge, adaptability, and a collaborative spirit, I highly recommend Mike.”

Frequently Asked Questions about Betting Data & Insights

Here are a few common questions I get from new partners about the process and value of data-driven product design.

Clear hierarchy, simplified metrics and purposeful visualisation. Users should understand what matters in seconds and take action without digging for meaning.

By reducing noise, highlighting decision-ready insights and presenting information in context. Great UX turns raw data into signals, not spreadsheets.

Real-time data shapes confidence and intent. When information updates instantly, users feel in control. Leading to faster decisions and stronger retention.

By translating complex analytics into plain language, structured surfaces and predictable patterns. Casual users engage more when the product removes cognitive strain.

Yes, most products don’t need a rebuild. They need clearer narratives, better prioritisation of information and improved pathways to action.

Let’s design betting data products users trust.

If you want clearer decision pathways, stronger engagement loops or a product that reduces friction at scale, let’s talk.

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