Game-Changing Expertise

I specialise in sports betting, fan engagement, media and publishing, sports technology SaaS, data & AI. I’ll help you stay ahead in the game by delivering innovative solutions that drive measurable results.

Looking for sports tech, media and betting expertise? I’ve got you covered.

Sports Betting UX Consultancy

SPORTS BETTING

Sports betting has become a huge industry and continues to grow around the world. I’ve worked with a range of sportsbooks, both established and new, to help them stay ahead of the competition.

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SERVICES, PRODUCTS & EXPERIENCES

SPORTS FAN ENGAGEMENT

Without loyal and engaged fans, sports teams and organisations can struggle to maintain a strong presence. I’ve worked with a range of clients to create unique and impactful fan engagement experiences.

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SGX - Global Design and Innovation Consultancy

MEDIA & PUBLISHING

I’ve partnered with top global sports media and publishing companies, including the likes of Sky Sports and Turner Sports, to enhance live streaming experiences and develop new ways to engage audiences.

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SPORTS TECHNOLOGY SAAS

Technology innovations are being leveraged at every level of sports, from the playing field to the board room. With improvements to athletic performance to organisational efficiencies achievable through SaaS products.

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SOLUTIONS, OUTCOMES & RESULTS

DATA & AI

There has been huge increase in the amount of data being captured about athletes through wearables or video analysis. However, the captured data is pretty useless on it’s own. That’s where I come in, I turn data into valuable, actionable insights

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With over 15 years experience in the industry, I’ve collaborated with a lot of great clients. From global media giants to small scale start-ups

Sky Sports

Joe Mirtaheri

Senior Vice President
Fanatics, Inc.

“I’ve had the pleasure of working with Mike on numerous projects recently and his contributions have been invaluable. What sets Mike apart is his incredible flexibility in approaching any brief or project. He doesn’t just take a one-size-fits-all approach; rather, he tailors his methods to meet the unique needs of each task at hand.

Mike’s expertise in the Design space is evident. He pulls from various facets of his experience and stays current with wider industry trends to deliver solutions that are not only innovative but also practical.

Perhaps what I appreciated most was Mike’s willingness to push back and evolve ideas. He’s not just an ‘order taker.’ If he sees a better way to achieve an objective or improve a concept, he speaks up and collaborates to make it happen. This characteristic not only elevated the quality of our projects but also made the entire process a true partnership.

If you’re in need of a designer who brings a depth of knowledge, adaptability, and a collaborative spirit, I highly recommend Mike.”

I’ve been involved in a lot of fascinating projects, although I’m unable to share the details of most due to their confidential nature. However, here are a few I can discuss.

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Let’s make big things happen

Got a great product idea or a problem that needs solving? Give me a shout and I’ll get right back to you.

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