Product Strategy and UX Design for Betting Widgets

I design fast, reliable and high-performing betting widgets that help sportsbooks and media companies deliver real-time data, smooth transactions and experiences that convert.

Book A Product Direction Call

Types of Sports Betting Widget Experiences

Explore a range of sports betting widget experiences expertly designed to elevate your product.

Live Odds
Widgets

Provide real-time odds updates, scores, and statistics within your website or app to keep users engaged and informed.

Bet Slip
Widgets

Design intuitive and user-friendly bet slip widgets, simplifying the betting process and enhancing user satisfaction.

Seamless
Integration

Create experiences that can be embedded on any platform to allow users to place bets directly from within your existing experience.

Personalised Recommendations

Tailor widget content and betting suggestions to individual user preferences, providing a personalized and engaging experience.

Live Streaming Widgets

Enhance the user experience with live streaming widgets that allow users to watch games and place bets simultaneously.

Live Scores
Widget

Keep users in the know with real-time score updates and game statistics widgets, providing up-to-the-minute information.

Betting Analysis & Insights

Offer in-depth analysis, expert insights, and betting trends to assist users in making informed bets.

Bet Builder
Widgets

Empower users to create custom bets with bet builder widgets, tailoring their betting experience.

Bonuses
& Promotions

Display bonus and promotion widgets, highlighting special offers and incentives for users to explore.

Why Teams Work With Me

Here’s what you get when you work directly with me.

Clarity Over Chaos

I help teams cut through noise and focus on what truly moves the product forward. Complex decisions become simpler, sharper and easier to execute.

Behaviour-Driven Product Thinking

I use practical behavioural frameworks to shape action, increase engagement and build habits that last. Every decision is grounded in real usage, not assumptions.

Decision-Making Strength

I work with founders and product teams to create direction, remove uncertainty and avoid unnecessary complexity. The product becomes easier to lead and easier to build.

Retention and Engagement First

High-performing sports products depend on consistent return behaviour. Every choice is made with retention, motivation and long-term engagement at the core.

A Proven Track Record with Industry Leaders

With over 15 years experience in the industry, I’ve collaborated with a lot of great clients. From global media giants to small scale start-ups

Fanatics logo featuring a bold red “F” emblem and navy wordmark — representing SGX Studio’s work with Fanatics on sportsbook and ecommerce design, uniting sports retail and betting into a seamless fan experience.
UFC logo in bold red uppercase typography — representing SGX Studio’s collaboration on data-driven analysis tools, athlete profiling systems, and real-time combat analytics for the Ultimate Fighting Championship.
Sky Sports logo featuring a blue and red gradient split background with white lowercase text — representing SGX Studio’s design work on live sports interfaces, broadcast integration, and interactive fan engagement tools for Sky Sports.
SportsGrid logo in bold red, italicized uppercase lettering with a double chevron arrow motif — representing SGX Studio’s collaboration with SportsGrid on live sports media and betting content experiences.
Oddschecker logo in a clean, dark blue lowercase typeface — representing SGX Studio’s collaboration with Oddschecker to enhance UX across data-driven betting tools and comparison interfaces for sportsbook users.
SportsDataIO logo featuring the word “sportsdata” in black and blue lowercase text with a circular “io” icon — representing the sports analytics and data integration partner for SGX Studio projects.

Joe Mirtaheri

Senior Vice President
Fanatics, Inc.

“I’ve had the pleasure of working with Mike on numerous projects recently and his contributions have been invaluable. What sets Mike apart is his incredible flexibility in approaching any brief or project. He doesn’t just take a one-size-fits-all approach; rather, he tailors his methods to meet the unique needs of each task at hand.

Mike’s expertise in the Design space is evident. He pulls from various facets of his experience and stays current with wider industry trends to deliver solutions that are not only innovative but also practical.

Perhaps what I appreciated most was Mike’s willingness to push back and evolve ideas. He’s not just an ‘order taker.’ If he sees a better way to achieve an objective or improve a concept, he speaks up and collaborates to make it happen. This characteristic not only elevated the quality of our projects but also made the entire process a true partnership.

If you’re in need of a designer who brings a depth of knowledge, adaptability, and a collaborative spirit, I highly recommend Mike.”

Frequently Asked Questions about Sports Betting Widgets

Here are a few common questions I get from new partners about the process and value of product design.

Sports betting widgets are modular, embeddable tools that deliver real-time odds, stats, scores, bet builders or promotions inside a website or app without needing a full product rebuild.

Widgets give users fast access to live data, odds or bets wherever they already are. They increase engagement, keep users on the page longer and create more betting intent without forcing them into a full platform.

Clarity, speed and fit. A good widget loads instantly, shows exactly what matters and adapts cleanly to any layout. No clutter, no delays, no friction.

By reducing distance from intent to action. Real-time odds, boosts and bet builders embedded directly in content increase bet starts, conversions and page value.

Yes. Most widgets don’t need replacing. They need clearer hierarchy, faster performance and better integration into the surrounding content.

LET’S CREATE THE FUTURE OF SPORTS BETTING WIDGETS TOGETHER

Transform your sports betting widgets into user-centric, innovative experiences that redefine the future of sports betting. Contact me today to embark on a journey of design excellence.

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