Product Strategy and UX Design for Sports Media

I work with media companies, publishers and data platforms to design second-screen experiences, predictive content, video-driven interfaces and real-time products that keep fans engaged throughout the game cycle.

Book A Product Direction Call

Sports media products succeed when they give fans clarity, immediacy and a reason to stay engaged. I help teams design experiences that balance live data, fast content cycles, discoverability and user behaviour, turning attention into deeper interaction and long-term loyalty.

Sports Media Product Expertise

Key areas I design across for broadcasters, publishers and sports data platforms.

Second-Screen Experiences

Interfaces that support live viewing with fast, contextual and predictive content. Designed to keep fans engaged without pulling them away from the main action.

Live Data & Real-Time Interfaces

Clear presentation of stats, timelines, play-by-play and predictive metrics. Built for quick understanding and confident decisions during live games.

Interactive Fan Content

Polls, predictions, quizzes, player comparisons and interactive modules that deepen participation and session length.

Video, News & Editorial Experiences

Short-form video, personalised highlights, structured news layouts and editorial feeds that help fans follow the action, stay informed and discover content without friction.

CTV & Big-Screen Experiences

Interfaces built for the living room. Simplified navigation, lean-back viewing patterns, content hierarchy for distance viewing, and real-time companion layers optimised for connected TV apps.

Why Teams Work With Me

Here’s what you get when you work directly with me.

Clarity Over Chaos

Sports media products can overwhelm users with information. I help teams create clear, structured experiences that keep fans oriented and engaged.

Behaviour-Driven Product Thinking

I design around real fan behaviour. How they watch, swipe, predict, search and share, so the product feels natural in live contexts.

Decision-Making Strength

I help teams make confident product decisions, prioritise what matters and cut what does not, creating faster and more effective execution.

Retention and Engagement First

Design choices focus on long-term use, not quick interactions. Each journey is built to encourage genuine repeat engagement and understanding.

A Proven Track Record with Industry Leaders

With over 15 years experience in the industry, I’ve collaborated with a lot of great clients. From global media giants to small scale start-ups

Fanatics logo featuring a bold red “F” emblem and navy wordmark — representing SGX Studio’s work with Fanatics on sportsbook and ecommerce design, uniting sports retail and betting into a seamless fan experience.
UFC logo in bold red uppercase typography — representing SGX Studio’s collaboration on data-driven analysis tools, athlete profiling systems, and real-time combat analytics for the Ultimate Fighting Championship.
Sky Sports logo featuring a blue and red gradient split background with white lowercase text — representing SGX Studio’s design work on live sports interfaces, broadcast integration, and interactive fan engagement tools for Sky Sports.
SportsGrid logo in bold red, italicized uppercase lettering with a double chevron arrow motif — representing SGX Studio’s collaboration with SportsGrid on live sports media and betting content experiences.
Oddschecker logo in a clean, dark blue lowercase typeface — representing SGX Studio’s collaboration with Oddschecker to enhance UX across data-driven betting tools and comparison interfaces for sportsbook users.
SportsDataIO logo featuring the word “sportsdata” in black and blue lowercase text with a circular “io” icon — representing the sports analytics and data integration partner for SGX Studio projects.

Joe Mirtaheri

Senior Vice President
Fanatics, Inc.

“I’ve had the pleasure of working with Mike on numerous projects recently and his contributions have been invaluable. What sets Mike apart is his incredible flexibility in approaching any brief or project. He doesn’t just take a one-size-fits-all approach; rather, he tailors his methods to meet the unique needs of each task at hand.

Mike’s expertise in the Design space is evident. He pulls from various facets of his experience and stays current with wider industry trends to deliver solutions that are not only innovative but also practical.

Perhaps what I appreciated most was Mike’s willingness to push back and evolve ideas. He’s not just an ‘order taker.’ If he sees a better way to achieve an objective or improve a concept, he speaks up and collaborates to make it happen. This characteristic not only elevated the quality of our projects but also made the entire process a true partnership.

If you’re in need of a designer who brings a depth of knowledge, adaptability, and a collaborative spirit, I highly recommend Mike.”

Frequently Asked Questions

Here are a few common questions I get from new partners about the process and value of product design.

Overloaded interfaces, unclear hierarchy, competing content types and friction during live moments. Most issues come from trying to show everything at once instead of giving fans a clear path through the experience.

By separating intent. Fans watching live need speed, clarity and minimal friction. Fans browsing on-demand need structure, discovery and context. Designing around these two distinct modes keeps the product balanced.

You support, not compete. Tools like live data, predictive content and short-form video need to be fast, minimal and easy to return to. The second screen should enhance decisions, not pull focus away from the game.

I simplify the presentation and prioritise the moments that matter. Clean patterns, logical grouping and predictable interactions help fans understand the game state instantly, even as information updates rapidly.

Clarity, consistency and repeat value. Fans return when the product feels reliable, easy to navigate and worth coming back to week after week, not just during big games.

Got a new sports media project or an underperforming platform?

I help media teams design clearer, faster and more engaging products. If you’re ready to move things forward, let’s talk.

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