Product Strategy and UX Design for Sports Betting

I work with betting operators, media companies and sports data firms to design clear, confident experiences that improve acquisition, activation and retention.

Book A Product Direction Call

Sports betting products live under constant pressure. Regulation, competition, live data, speed, attention, decision making and the economics of churn all shape how users move through your experience. I help teams design betting products that reduce friction, support better decisions and lift long-term engagement.

Sports Betting Product Expertise

Key product areas I design across for operators, media companies and sports data firms.

sports betting ux consultancy

Sportsbooks

Designing the core betting experience across markets, bet construction, live betting and wallet flows. The focus is on clarity, confident decision making and reducing friction in high-pressure moments.

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sports betting widget ux

Sports Betting Widgets

Small, high-value widgets built for operators and media companies. Live odds, props, bet builders, predictive content and quick-hit experiences that improve engagement and drive conversion.

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sports betting ux

Betting Media & Publishing

Second-screen and editorial experiences built around odds, data and real-time information. I design interfaces that connect betting content to clean journeys, helping audiences move from information to action.

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sport free to play games ux

Free-to-Play Games

Simple, engaging games designed to attract new users, increase session length and support acquisition. Prediction games, streak formats, pick’ems and reward-driven mechanics tailored to your audience and brand.

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sports betting data ux

Data & Insights Products

Tools that translate complex data into clear decisions for bettors, traders or analysts. I design dashboards, predictive models, prop explorers and insights layers that turn information into confident action.

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Why Teams Work With Me

Here’s what you get when you work directly with me.

Clarity Over Chaos

I help teams cut through noise and focus on what truly moves the product forward. Complex decisions become simpler, sharper and easier to execute.

Behaviour-Driven Product Thinking

I use practical behavioural frameworks to shape action, increase engagement and build habits that last. Every decision is grounded in real usage, not assumptions.

Decision-Making Strength

I work with founders and product teams to create direction, remove uncertainty and avoid unnecessary complexity. The product becomes easier to lead and easier to build.

Retention and Engagement First

High-performing sports products depend on consistent return behaviour. Every choice is made with retention, motivation and long-term engagement at the core.

A Proven Track Record with Industry Leaders

With over 15 years experience in the industry, I’ve collaborated with a lot of great clients. From global media giants to small scale start-ups

Fanatics logo featuring a bold red “F” emblem and navy wordmark — representing SGX Studio’s work with Fanatics on sportsbook and ecommerce design, uniting sports retail and betting into a seamless fan experience.
UFC logo in bold red uppercase typography — representing SGX Studio’s collaboration on data-driven analysis tools, athlete profiling systems, and real-time combat analytics for the Ultimate Fighting Championship.
Sky Sports logo featuring a blue and red gradient split background with white lowercase text — representing SGX Studio’s design work on live sports interfaces, broadcast integration, and interactive fan engagement tools for Sky Sports.
SportsGrid logo in bold red, italicized uppercase lettering with a double chevron arrow motif — representing SGX Studio’s collaboration with SportsGrid on live sports media and betting content experiences.
Oddschecker logo in a clean, dark blue lowercase typeface — representing SGX Studio’s collaboration with Oddschecker to enhance UX across data-driven betting tools and comparison interfaces for sportsbook users.
SportsDataIO logo featuring the word “sportsdata” in black and blue lowercase text with a circular “io” icon — representing the sports analytics and data integration partner for SGX Studio projects.

Joe Mirtaheri

Senior Vice President
Fanatics, Inc.

“I’ve had the pleasure of working with Mike on numerous projects recently and his contributions have been invaluable. What sets Mike apart is his incredible flexibility in approaching any brief or project. He doesn’t just take a one-size-fits-all approach; rather, he tailors his methods to meet the unique needs of each task at hand.

Mike’s expertise in the Design space is evident. He pulls from various facets of his experience and stays current with wider industry trends to deliver solutions that are not only innovative but also practical.

Perhaps what I appreciated most was Mike’s willingness to push back and evolve ideas. He’s not just an ‘order taker.’ If he sees a better way to achieve an objective or improve a concept, he speaks up and collaborates to make it happen. This characteristic not only elevated the quality of our projects but also made the entire process a true partnership.

If you’re in need of a designer who brings a depth of knowledge, adaptability, and a collaborative spirit, I highly recommend Mike.”

Product Strategy and Design Engagements

Focused, structured engagements that bring clarity, direction and momentum to your product. Each one is designed to reduce complexity and help you move forward with confidence.

Frequently Asked Questions

Here are a few common questions I get from new partners about the process and value of product design.

Clarity comes from clean market structures, predictable navigation and simple bet placement flows. When users don’t have to think, they bet with confidence.

By removing hesitation points. This includes reducing friction in deposits, simplifying bet slips, improving error states and surfacing the right information at the right moment.

I structure flows so compliance steps feel natural rather than intrusive. Clear language, predictable patterns and thoughtful layout keep users moving without confusion.

Overloaded pages, unclear hierarchy and too many competing CTAs. These break a user’s confidence and lead to lower engagement, slower decisions and abandoned bets.

Retention comes from consistent value. This includes simple loyalty mechanics, meaningful data insights, clear live states and product loops that encourage users to return throughout the game cycle.

Got a product idea or an underperforming app?

Tell me about your challenge or book a quick 20-minute conversation to get started.

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