SPORTS TECH UX CONSULTANCY

Maximise your betting product’s potential with our sports tech UX consultancy. Our dedicated team provides innovative solutions to improve user engagement and boost revenue. Discover how we can help transform your product today.

Get the services of a design agency without paying their costly overheads.

DESIGN CONSULTATION

My full service design consultancy offers a range of services. I’ll help you to understand your customers, create a product vision, and generate ideas. I’ll then turn those ideas into validated products, features, and services. I’ll deliver valuable insights, innovative solutions, and results.

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IDEA DEVELOPMENT

Do you have a brilliant idea, but you can’t get it to the next level because you lack the resources or expertise? I’m here to help. I’ll rapidly turn that spark of an idea into a validated prototype with my Idea Development service. From strategy to prototyping, I’ll work with you to bring your idea to life.

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EXPERIENCE OPTIMISATION

Whether your goal is to increase customer retention, improve conversion rates, or drive new customer acquisition, I can help you get there. I provide a suite of consulting services that range from strategy to design and experience optimisation.

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UX AUDITS

Experiencing usability issues, poor user retention, or low conversion rates? My comprehensive audits provide in-depth analysis and actionable insights tailored to your needs and budget. Uncover pain points and opportunities for improvement to boost your product’s success.

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WE’VE COLLABORATED WITH A LOT OF GREAT SPORTS COMPANIES

From global media giants to tiny start-ups

Fanatics logo featuring a bold red “F” emblem and navy wordmark — representing SGX Studio’s work with Fanatics on sportsbook and ecommerce design, uniting sports retail and betting into a seamless fan experience.

Capabilities

I work across the sports technology ecosystem with a focus on engagement, retention and clear product decision-making.

Sports Betting

Live experiences, deposit and withdrawal journeys, engagement loops, loyalty, free-to-play systems and retention.

Explore Betting Expertise

Sports Media

Stats-driven experiences, second-screen products, predictive content, CTV interfaces and real-time data design.

Explore Media Expertise

Coaching & Training Platforms

Training plan systems, coaching tools, onboarding flows, AI assistants and athlete development products.

Explore Coaching Expertise

Fan Engagement & Loyalty

Growth systems, rewards, challenges, mastery layers, progression, identity loops and season-long engagement.

Explore Fan Engagement Expertise

Featured Case Studies

Each project is a story of a deep partnership and strategic impact. Due to the confidential nature of my work with industry leaders, I can only share a limited selection publicly. Here are a few of those stories.

VIEW ALL CASE STUDIES

Got a product idea or an underperforming app?

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