Case StudiesMike Dean2026-05-07T13:43:26+10:00

Product Strategy & UX Design for Sports Tech, Media & Betting

I’ve worked on a wide range of sports-tech and betting products. Due to the confidential nature of most projects, I can only share a small selection here.

Product Strategy & UX Design for Sports Tech, Media & Betting

I’ve worked on a wide range of sports-tech and betting products. Due to the confidential nature of most projects, I can only share a small selection here.

Mike Dean2026-05-21T13:12:55+10:00

Designing an AI Coaching System: From Raw Idea to Real-World Product

Mike Dean2026-05-21T13:15:29+10:00

Case study image showing mobile app screens from the Fanatics sports app, featuring live scores, game stats, team pages, and merchandise integration, highlighting SGX Studio’s UX and UI design for sports technology.

Designing the Fanatics App: From Foundation to Future Vision

Mike Dean2026-05-21T13:17:07+10:00

Mobile app UI showing Fanatics daily, weekly, and team challenges with progress tracking, reward redemption, and FanCash integration, designed by SGX Studio.

Creating Fan Challenges: The Fanatics Loyalty Engine

Mike Dean2026-05-21T13:18:47+10:00

Four-screen mobile UI showing interactive fan engagement games including daily predictions, matchup quizzes, scratch-off picks, and trivia challenges, designed by SGX Studio for Fanatics.

Free to Play Games: Conceptualising the Fanatics Game Suite

Mike Dean2026-05-21T13:20:31+10:00

Four-screen mobile UI displaying private and public leagues, standings, and F1 prediction pools for competitive fan engagement and social sports interaction, designed by SGX Studio.

Pools & Leagues: A Framework for the Fanatics Game Center

Mike Dean2025-11-20T03:36:37+11:00

Four-screen mobile UI combining live sports headlines, NFL game listings, player prop selections, and season performance analytics in a unified data-driven betting experience, designed by SGX Studio.

Designing the SportsGrid App: From Blank Page to the App Store

Mike Dean2026-05-21T15:08:50+10:00

Connected TV interface displaying live and upcoming sports shows with program thumbnails, watch live buttons, and navigation for schedule and live odds, designed by SGX Studio.

SportsGrid Roku: Reimagining Sports Broadcasting for the Living Room

Mike Dean2026-05-21T15:09:47+10:00

Four-screen mobile UI featuring sports picks, spin-to-win rewards, active wagers, and betting categories in a sleek dark interface for interactive fan engagement, designed by SGX Studio.

Social Betting: Designing the HotTakes App

Mike Dean2026-05-21T15:12:19+10:00

Four-screen mobile UI displaying bracket leaderboard, challenge selection, and live matchup updates with accuracy metrics for competitive fan engagement, designed by SGX Studio.

March Madness: Designing a Bracket Challenge Experience

Mike Dean2026-05-21T15:12:56+10:00

TMG basketball training app showing player dashboard, coach feedback, and video-based skill sessions for improving shooting mechanics and free throw accuracy, designed by SGX Studio.

Train My Game: Designing a Basketball Training Platform

Mike Dean2026-05-21T15:13:25+10:00

From Idea to Prototype: Building the SEC Fit Vision

Mike Dean2026-05-21T15:14:39+10:00

UFC data platform interface displaying fighter comparison between Israel Adesanya and Paulo Costa, showcasing SGX Studio’s design for predictive analytics, real-time performance insights, and AI-driven sports technology solutions.

Predicting Fight Outcomes Using Real Time AI Data

Mike Dean2026-05-21T15:19:30+10:00

A Content Creation Platform For The Sports Industry

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